Argentina’s best pro-soccer league is getting a rebrand after it secured a brand new sponsorship handle Chiliz, the creators of fan tokens and the Socios.com blockchain rewards app.
In line with a July 15 announcement from Socios, the partnership with the Argentina Soccer Affiliation (AFA) will see the Primera Department renamed because the Torneo Socios.com for the 2021/2022 season, with Torneo which means “match” Spanish.
A league of our personal.
— Socios.com (@socios) July 15, 2021
Torneo Socios.com used to be based in 1891 and used to be the primary skilled league shaped out of doors of the UK. The partnership is a vital transfer from each events, as a crypto corporate has been selected as the primary business title used to rebrand the league.
“We’re more than happy to kick off this adventure with Socios.com. This can be a crucial settlement, because it’s the primary time the Argentinian league companions with a business logo to rename the match,” mentioned President of the AFA, Claudio Tapia, as a part of the announcement.
The company additionally highlighted that the announcement follows from a partnership with the AFA to formally release authorized Argentinian Nationwide Soccer staff tokens on June 11.
The Socios app is a direct-to-consumer platform that leverages the Chiliz blockchain to tokenize sports activities franchises by means of providing formally authorized fan tokens. Fan token holders then earn more than a few rewards and balloting rights in the course of the app.
The platform reportedly stocks part of its proceeds from fan token gross sales with its partnered golf equipment, and the company touts that fan tokens have already “generated over $150M in earnings” to be shared with its companions in 2021.
The platform has notched an in depth checklist of partnerships with best wearing giants such because the NBA’s Boston Celtics and Philadelphia 76ers, The Final Combating Championship and the English Premier League’s Manchester Town to call a couple of.