The Final Preventing Championship, the most important blended martial arts affiliation on this planet, is launching its personal blockchain-based fan token.
The UFC formally introduced on Tuesday that it’ll debut a UFC Fan Token on fan engagement and rewards app Socios.com. Minted at the Chiliz blockchain, the token is scheduled for release in June and could have a most provide of 20 million tokens.
Very similar to different fan tokens from Chiliz and Socios, the UFC fan token is designed to allow new fan engagement alternatives reminiscent of get entry to to unique content material, fan vote casting, VIP rewards, promotions, competitions and others.
“UFC has greater than 625 million fanatics around the globe, and Fan Tokens are a singular approach to hook up with them thru a compelling, unique product that brings them nearer to UFC and provides them affect, whilst additionally rewarding their hobby for the game,” UFC senior vice chairman of worldwide client merchandise Tracey Bleczinski mentioned.
Chiliz and Socios CEO Alexandre Dreyfus mentioned that UFC tokens will probably be completely to be had at the Socios app, without a pre-sale anyplace else.
The UFC and Chiliz first introduced a collaboration ultimate 12 months to permit UFC fanatics to make use of Chiliz’s local token CHZ for stories and rewards. The UFC has been increasing its strikes into the blockchain and crypto business just lately, signing an unique partnership with crypto-powered on-line sportsbook Stake.com in March 2021.
The UFC is without doubt one of the first sports activities homes in the USA to release a fan token the usage of Chiliz and Socios’ ecosystem, marking the most important milestone for his or her world growth. The inside track comes two months after Chiliz introduced a $50-million growth plan for the USA.