March 7, 2021

PC TECH THERAPY

PC Tech Therapy Blog by Daniyal Computer

vivo and ZEISS spouse as much as collectively broaden imaging tech for smartphones

2 min read


vivo is ready to announce the X60 collection on December 29 when it used to be additionally meant to unveil the main points of its new maintain lens-maker ZEISS, however why wait – lately the 2 corporations made their collaboration reliable and it is going past a unmarried release.

The 2 will identify the vivo ZEISS Imaging Lab, a joint R&D program considering growing cutting edge answers for cell imaging era. This system will oversee the joint construction and co-engineering of optical elements for long term vivo flagships.

Spark Ni, Senior Vice President & CMO of vivo (left) and Joerg Schmitz, Head of ZEISS Consumer Products (right), announce global imaging partnershipSpark Ni, Senior Vice President & CMO of vivo (left) and Joerg Schmitz, Head of ZEISS Shopper Merchandise (proper), announce world imaging partnership

vivo already has a number of imaging R&D facilities world wide, that have greater than 700 team of workers in overall. However now it may faucet into ZEISS’ many years of enjoy in growing optics and opto-electronics.

The partnership may even get started the vivo ZEISS Grasp Pictures marketing campaign to advertise newly advanced imaging techniques and to “encourage customers to revel in their creativity with vivo’s flagship smartphones”.


vivo X60 series' cameras with ZEISS Vario-Tessar lenses (click for a closer look)

vivo X60 collection’ cameras with ZEISS Vario-Tessar lenses (click on for a more in-depth glance)

The primary made from the vivo/ZEISS partnership will likely be unveiled in a few weeks time, the vivo X60 collection with ZEISS Vario-Tessar lenses that includes the T* anti-reflective coating (leaked digital camera main points be offering a sneak peek of what to anticipate). The X60 may even use ZEISS’ 3-D PoP algorithms for bokeh rendering. The digital camera era co-developed with ZEISS will likely be a top class function for long term high-end vivo telephones as neatly.

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